ABOUT US

Dahook is a restaurant in Tsaghkadzor specializing in beer production. At Dahook, one feels close to nature and in harmony with it, while life is filled with adventure and color. The foundation of the brand's identity is the White-breasted Waterhen (Lat. Amaurornis phoenicurus), a bold and sociable bird that isn’t afraid to approach and settle near human habitats. This character perfectly embodies the idea of discovering new flavors, emotions, and adventures. s

BRAND VALUES

Discovery – New discoveries are an essential part of Dahook’s life. The pursuit of new tastes, emotions, and adventures is always at the heart of Dahook’s focus.
Courage – Dahook encourages making every moment memorable and unique, being bold and confident, and enjoying the thrill of new discoveries.
Responsibility – Dahook is responsible toward its visitors, the community, and society. It also calls on others to consume alcohol responsibly.

BRAND MISSION | VISION | PROMISE

To ensure visitors have a great time and an unforgettable experience by providing top-tier service, a diverse menu, and high-quality craft beer brewed on-site.
To create an environment where guests can escape the worries of everyday life.

BRAND CHARACTERISTICS

Brand Archetype: The Explorer
Brand Goal: To capture life’s vivid emotions and colors, maximizing enjoyment of the present moment.
Brand Desire: To embrace the rhythm of life and the beauty of the moment through diverse adventures and environments.
Brand Strategy: To seek and discover the new, inspiring those around with enthusiasm and a love for life.

BRAND TAGLINE

“Sip the Adventure”

THE LEGEND

Our story begins with a long journey. The dahook bird gathers the finest flavors from around the world, and soon, it will be home.

During its travels, the dahook bird uncovered the best traditions of brewing, blending them with Armenian beer history to create unique flavors. Now, it eagerly awaits the chance to share them with you.

Our dahook bird has completed its global journey and is now in Tsaghkadzor, waiting to welcome you under its roof.

Not reviews. Echoes.

What they whispered after the third glass…